Tools which collect anonymous data to enable us to see how visitors use our site and how it performs. We use this to improve our products, services and user experience.
A bit of data which remembers the affiliate who forwarded a user to our site and recognises orders from those who become customers through that affiliate.
Tools that enable essential services and functionality, including identity verification, service continuity and site security.
This question was first printed in Business Tax Insider in September 2018.
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